Through content management and an authentic brand voice, I use social media to create 1:1 connections with customers and strategically gather an engaged audience.
Used social media to tell a product story and foster partnerships with other local and small-business brands.
Started Gymboree's official Pinterest page and strategically curated content for both the clothing brand and Gymboree Play and Music.
Managed the creation of content that engages audiences on all social channels.
Built and deployed a new customer service program through Desk.com and Salesforce that engages social and traditional lines of customer communications to increase response efficiency across departments to all 100+ restaurants.
Helped to develop Gymboree's first blog, Gymboree Playdate, and then managed the campaign's social media calendar and blogger partnerships.
Developed a system that rewarded a restaurant location with buttons and certificates when they recieved a social media compliment or high online review.